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Admotion Sidetabs

Sidetabs is the name of the new technology developed by Admotion that allows the display of captivating advertising experience groups for users in any internet portal: content and applications from brands are displayed in visually appealing vertical Tabs at a noticeable position on the page. Thanks to its customizable format, it is ideal to adapt to any campaign features and also to encourage users to interact and commit themselves to the campaign.

Admotion Sidetabs is a product created with the purpose of optimizing user experience through non intrusive resources that avoid interruptions when navigating, therefore achieving a better impact on the campaign.

Each advertiser has the possibility of customizing their experience aspect through simple administration; they will be able to modify the icon, brand color, call to action, background image and creative, therefore achieving an optimized campaign according to the message that will be transmitted.

When visiting the page, the tabs are displayed for some time where brand icons and colors are completely visible. If there is no interaction, they will go back to their former position and will only display colors to minimize the impact on the site layout. By clicking on a tab, it overlaps with the page and starts to download content. The user may be able to interact with the application, navigate to other tabs or close the experience, after which the format will adopt its former position.

Advertisers may take advantage of this outstanding product to install appealing web applications in well positioned locations in portals and benefit from it thanks to the large amount of hours of brand exposure. Admotion Sidetabs are designed specifically to obtain a high level of interaction sustained by precise metrics that evaluate experience penetration.